Eat to help beat breast cancer. Go Pink for the whole month of October.
Now on its 3rd year, the Ministry of Mushrooms, led by co-founder Marco Lobregat, once again brings farmers, restaurants, and foodies together to spread awareness about mushrooms and breast cancer while raising funds for the ICANSERVE Foundation.
Why is Ministry of Mushrooms supporting the breast cancer movement, you ask? They have more things in common than we think.
Fact #1: Breast cancer continues to be a leading cause of death for women and according to the International Agency for Research on Cancer - more than a million develop the disease without knowing it, and almost 500,000 women die from it every year.
Fact #2: Studies show that mushroom phytochemicals have anti-angiogenic, anti-proliferative, and other anti-cancer effects, which have been studied in relation to stomach, colorectal, breast, and prostate cancers.
“Through the campaign we hope to see the city filled with mushrooms to remind us that the food we cherish can also be what saves our lives and the lives of those who we love around us,” says Lobregat.
This year the number of hero restaurants participating grew even more. 74 of your favorite restaurants and food establishments are joining the Mushrooms Go Pink PH 2015. Take a shroom trip and try out the many great mushroom dishes caringly prepared by some of our country’s best chefs and kitchens.
The more dishes you try and enjoy, the more you support the fight against breast cancer as 10% of the cost of each special dish will be donated to ICANServe Foundation through the Mushrooms Go Pink PH campaign.
In support of the Mushrooms Go Pink 2015 campaign, Booky is making it super easy for everyone to search for these restaurants. Open your Booky app and update the directory. Type in “GoPink” and instantly see all hero restaurants participating in the campaign.
So get social and spread the awareness by taking photos of these great dishes and restaurants and posting your photos on Facebook, Twitter, and Instagram and using the hashtag, #MushroomsGoPinkPH
For more information, visit www.mushroomsgopinkph.com